Author Archive

Discussion of Results

By • Aug 27th, 2015 • Category: Honors Thesis, Research

Below is a table featuring the results of my searches for upper case and lower case forms of marks. Below the results for each search are the forms for which I searched. I searched for plural forms such as “aspirins” as well as verbalized forms such as “googled” or “googling.” Although it could be argued […]

Capitalization of Generic Marks and Search Results

By • Aug 22nd, 2015 • Category: Honors Thesis, Research

Before conducting my corpus-searches, I compiled a customized version of Brigham Young University’s corpora for my project. I used all U.S. sections of BYU’s Corpus of Global Web-Based English (Glowbe) and the 2012 section of the BYU Corpus of Contemporary American Usage, making for a corpus with slightly over 398 million words. Considering that the […]

What it might really mean when we capitalize certain words

By • Aug 16th, 2015 • Category: Honors Thesis, Monroe, Research, William and Mary

We traditionally capitalize proper nouns in the English language in order to distinguish specific entities from generic terms. One capital letter can entirely change the meaning of a sentence. One might say, “I bought an Apple” in order to indicate that an Apple computer was purchased. While, “I bought an apple,” uncontroversially means that someone […]

Corpus Methods: Best Practices

By • Jun 22nd, 2015 • Category: Honors Thesis, Research

Now that my methods are solidified, I have had the opportunity to administer them and preliminarily evaluate their effectiveness. Below is my discussion of four methods that can be used to evaluate the usage of marks in corpora. I have ranked them according to their ability to indicate whether a word is likely being used […]

Real Consumer Language: A Corpus-Based Approach to Trademark Law–Abstract

By • Mar 19th, 2015 • Category: Honors Thesis, Research

Trademark law seeks to foster consumers’ abilities to efficiently discriminate between products so that they can make informed purchases. Oftentimes, it is difficult to empirically determine whether a word can or cannot be a trademark. Consumer surveys are sometimes used for this purpose; however, surveys are artificial environments that are not fully indicative of naturally […]