Archives for the ‘Economics’ Category

Post #3: Final Update – Literature Review/Project Summary

By • Aug 22nd, 2018 • Category: Economics, Honors Thesis, Research

Hi everyone, I have just completed revising and editing my completed Literature Review/Monroe Freshman research project, and I’m so excited to be submitting this to my project advisor soon! I haven’t kept her as updated as I hoped (through my own fault, though she agreed to be a more hands-off advisor), but I hope she […]

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College Sports Attendance & Gender – Final Update

By • Aug 20th, 2018 • Category: Economics, Honors Thesis, Research

First off, I took another approach to look at the data set. I used the controlled ratio I discussed in my previous post and compared the average value for basketball conferences. I took the average ratio for each conferences and then grouped the larger, well-known conferences known as the Power 6 (Big Ten, Big 12, SEC, […]

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Post #2: Completion of Reading, Outlining Literature Review, and Further Updates

By • Aug 19th, 2018 • Category: Economics, Honors Thesis, Research

Hello, everyone! I am almost done with my research project, and I have been working hard this past month to complete my reading and plan out how I wanted to organize my literature review. I have read over 50 academic papers and had over 100 pages of notes, ranging from topics such as brand loyalty, advertising, […]

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College Sports Attendance & Gender – Update 2

By • Aug 5th, 2018 • Category: Economics, Honors Thesis, Research

So I decided to add a little more to the project than I had originally planned. Considering the website I was using to collect data had data all the way back from 2009, I thought seeing how differences were playing out over time would be interesting to see. I also decided to reevaluate the ratio […]

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Post #1: Foundational Research on Advertising, Collection of Resources, and Changing Direction of Project/Project Title

By • Jul 20th, 2018 • Category: Economics, Honors Thesis, Research

Hello everyone! Due to unforeseen circumstances, I was only able to begin my research this month. I have currently completed about 20 hours of research, but I am sticking to my plan and I will hopefully have my literature review completed around the first week of August. I began my research by reading an existing […]

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Differences in Viewership of Men’s and Women’s College Sports

By • Apr 5th, 2018 • Category: Economics, Honors Thesis, Research

My research question is: Is there evidence to suggest that there exists gender discrimination from consumers in the market for college sports? I plan to examine differences in attendance of comparable men’s and women’s college sports to see what factors can explain the gap and whether they are the responsibility.   Becker’s theory of discrimination […]

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The Effect of Brand Loyalty through Advertising of Luxury Goods on Demand Elasticity and Sales of Products Sold

By • Apr 5th, 2018 • Category: Economics, Honors Thesis, Research

The market for luxury goods is a rapidly expanding sector of the economy. Sales of goods from the top 100 luxury companies contributing an average of over $2.1 billion USD to the global economy annually. The prices for luxury brand prices are known to be inelastic, with expensive price tags for goods sold contributing to […]

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TV Commercial Variety vs. Cost of Advertising Part 3 (Summary)

By • Aug 25th, 2017 • Category: Economics, Honors Thesis, Research

The data for commercials that employ celebrity appearances are as follows in the format of (celebrity appearance commercials)/(total commercials in sample) = (percentage of commercials that use celebrity appearances) The Super Bowl: 19/77 = 24.7% NBA Finals Games 3-5: 65/309 = 21.0% ESPN at 5:00PM: 83/676 = 12.3% FOX at 12:00PM: 44/727 = 6.1% CBS […]

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TV Commercial Variety vs. Cost of Advertising Part 2

By • Aug 25th, 2017 • Category: Economics, Honors Thesis, Research

With an understanding of the methodology I would use on the samples in place, I then had to decide from where to take the samples such that it would be unlikely for a confounding variable to affect the percentage of commercials containing celebrity appearances in a way that would prevent the drawing of conclusions from […]

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Unexpected Conclusions

By • Aug 25th, 2017 • Category: Economics, Honors Thesis, Research

Researching the gig economy throughout this summer has been far more enlightening and enriching than I could have ever expected.  My data and literature analysis and interviews led to numerous unexpected conclusions.  One of the findings I was most intrigued by was how far the impact of the gig economy reaches outside of its thriving […]

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